processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions.
The
Production Cycle
Production: (Making Film) inception; optioning; writing the script; pitching to a studio; setting a budget; crewingup; casting; filming; editing.
Distribution: (The Middle Man) the studio buys the rights; the studio makes a licensing agreement with adistribution company; they decide how many copies ofthe film are made; they negotiate deals to sell the leaseto buyers.
Exhibition: (The Screen) how the film reaches the public;cinemas; DVDs; online; TV.
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