The business of getting films to their audiences
by booking them for runs into cinemas and taking them there in vans or through
digital downloads; distributors also create the marketing campaign for films
producing posters, trailers, websites, organise free previews, press packs,
television interviews with the "talent", sign contracts for
promotions, competitions, etc. Distributors use their know-how and size to
ensure that DVDs of the film end up in stores and on supermarket shelves.
Distributors also obtain the BBFC certificate, and try to get films released as
the most favourable times of the year for their genre, etc.
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