Convergence of media occurs when
multiple products come together to form one product with the advantages of all
of them.
Examples:
•
More and more films
are being marketed on the Internet and on mobile phones. You no longer need
even to buy the DVDs or CDs as you can download films and music directly to
your laptop, Mac or PC. Blue Ray DVDs can carry more features than ordinary
DVDs and can be played on HD televisions and in home cinemas for
enhanced/cinematic picture quality. You can save films on SKY digital, Free-box
digital players, etc. You mobile phone has multiple features and applications.
With media and technological convergence this is growing year on year.
Play-Stations, X-Boxes and the Wii can can connect with the Internet and you
can play video games with multiple players.
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