Synergy is a common action of the
multi-media conglomerates who own the Hollywood studios. Often they will
incorporate products from their different subsidiaries. For example, one of
their Studios will produce a film, one of their TV studios will create a
spin-off series, and one of their games manufacturers will produce a game. This
will benefit the conglomerate as their products will be cross-promoted by each
other, multiplying the profits for the conglomerate. Remember conglomerates are
horizontally and vertically integrated meaning they have several companies in a
number of different multi-media fields, which allows them easy access to
synergy opportunities.
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